Lemon Soul

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The Book Deal Diaries #11
The Book Deal Diaries

The Book Deal Diaries #11

The Book Tour is Go!! Behind the scenes, world book rights and more...

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Emma Simpson
Feb 27, 2025
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Lemon Soul
The Book Deal Diaries #11
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I’m writing this post on my way up to Alnwick in Northumberland for the first stop on the BREAKING WAVES Book Tour - this shit really is about to get real. My book arrived in my hands a couple of weeks ago - that was quite a moment, and now it’s about to go out in the world.

I can’t think of a better place to start the tour than at the

Alnwick Story Fest
as it really has been a magical year of connecting and forming friendships on Substack.
Suzy Walker
who created the Alnwick Story Fest has become a dear friend, and I am so delighted that she will be interviewing me on Saturday - I will be nervous, but she holds space in such an extraordinary way, that I just know it will be ok. [Do check out her
Heart Leap
club to experience her magic and write alongside us in a fabulous group every Tuesday and Thursday morning].

It’s hard to believe that last year I sat in the audience watching Suzy and

Claire Venus ✨
interview people like
Emma Gannon
and
Cait Flanders
and wonderful talks by
Caro Giles
and
Sue Reed
, and in just 2 days I’m going to be on that very stage talking about my book. Also appearing at Alnwick this year are fellow Substack friends
Claire Venus ✨
,
Juliet Thomas
- oh and a couple of lesser known writers like Alexander McCall Smith and Adele Parks…you get the feel. If you’re in the area and you haven’t got your tickets yet - spaces are selling out fast. Come and join us 🙏💕

While all this is going on requests from my publicity team to promote BREAKING WAVES are coming in thick and fast - radio, magazines, and partnerships with some brilliant brands. For the inside track on what happens in the run up to a book being published - read on below, including:

  • As Breaking Waves consistently charts at number 1 in Amazon Hot New Releases in its category, I try to find out what this actually means in terms of sales;

  • More about the ins and outs of the tour - the exciting guests I’m going to be interviewed by that I’m not supposed to be talking about yet;

  • What happened when people tried to buy the book in the U.S. but I then discovered that no one held U.S. distribution rights?!?!..and

  • The voice behind the audio of Breaking Waves;

  • What parts of the process ‘pay’

Lemon Soul is a place to feel less alone. I’m the friend you want in your inbox every week. Paid subscribers get all of it.

This is the part of this series that I’ve been so excited about from the very start - sharing the launch in real time. The Book Deal Diaries is for paid subscribers only due to the high value of the content and ‘behind the scenes’ insight into the publishing world. Paid subs get all of it - the series includes everything from an interview with my agent, the business of books and the book proposal, a video masterclass on the journey from book idea to book deal, fabulous author interviews and more.

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